
I Built a 7-Figure E-commerce Store. Now My Team and I Will Build Yours.
I'm Tim Groves, founder of Blank Slate. I partner directly with NZ business owners to build e-commerce stores that are as smart as they are beautiful. No sales reps, no handoffs—just a proven strategy.
We Didn't Just Learn This—We Lived It.
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Our first case study is our own.
My other business, Rusty Deer, taught me everything about what it takes to succeed in New Zealand e-commerce. I built the website from scratch, created the time-saving systems to handle growth, and scaled it into a million-dollar success. That real-world experience is the foundation of every project we take on at Blank Slate Co. -
Before I helped other businesses succeed online, I had to prove I could do it for myself. This is Rusty Deer Creations, my story of turning an idea into a successful national brand. It's where I perfected the strategies and time-saving systems I now use to help you achieve your goals.
Key Stats:- $1M+ in Online Sales
- 90% of Manual Work Automated
- 5-Star Customer Rating
The Partner You Actually Want.
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Direct Access, No Handoffs
You won't be passed from a sales rep to a project manager. I’m your single point of contact and strategic partner from our first chat to launch day and beyond. -
Proven, Real-World Strategy
Our advice isn't theoretical. We build your site using the same principles, tools, and systems that power our own successful e-commerce business. -
A Network of Trusted Experts
I personally direct every project. To bring your vision to life, I collaborate with a small, trusted network of expert designers and developers. This flexible approach means you always get a team perfectly suited to your project, without the overhead of a large agency.
You're in Safe Hands.
Aquiferra - Extra Virgin Olive Oil
"We were completely locked out of our old, broken WordPress site—the previous developer was impossible to get in touch with. We were so worried the same thing would happen again. Working with Tim was the complete opposite. It was a 'done for you' experience; we gave him our images and vision, and he just took over and built exactly what we needed. He's an expert in his space, and we loved that."
"The site has been live for years with no issues, and the tutorial Tim gave us makes it so easy to manage products ourselves. The time-saving systems he set up have been a game-changer. Our shipping labels and order info now flow automatically to NZ Post, and he even created a QR code system for our manufacturing batches that got rid of our messy paper records. We had other quotes saying it would take 6-8 weeks—Tim had everything done in three days. If you want quick, good results, just go to Tim."
What We Build For You
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Custom Shopify Stores
A beautiful, fast website that’s a true reflection of your brand, built on a foundation of proven e-commerce success. -
Time-Saving Systems
We’ll set up smart workflows for your orders, inventory, and customer communication, so you can focus on growing your business.
Blog posts
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Our Process: A Clear Path from Idea to Launch
Ever wondered what it's actually like to build a new website from scratch? We believe in a transparent and collaborative process. In this post, we outline our clear, 5-step path...
Our Process: A Clear Path from Idea to Launch
Ever wondered what it's actually like to build a new website from scratch? We believe in a transparent and collaborative process. In this post, we outline our clear, 5-step path...
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What is Website Hosting? (And Why You Don't Nee...
The term 'website hosting' sounds complicated and expensive. The good news? If you're building a store with us on Shopify, it's a problem you'll never have to think about. In...
What is Website Hosting? (And Why You Don't Nee...
The term 'website hosting' sounds complicated and expensive. The good news? If you're building a store with us on Shopify, it's a problem you'll never have to think about. In...
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What is a Domain Name? A Simple Guide for NZ Bu...
What exactly is a domain name, and how do you get one for your new online store? It can seem technical, but it’s actually very simple. In this guide, we...
What is a Domain Name? A Simple Guide for NZ Bu...
What exactly is a domain name, and how do you get one for your new online store? It can seem technical, but it’s actually very simple. In this guide, we...